Author Archives: QB Dynamics

3 Tips To Help Your Business Show Up In Google’s ‘3-Pack’

3 Tips to Help Your Business Show Up in Google’s 3-Pack The change from Google’s 7-pack, to a reduced 3-pack has had a major impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The good news is…

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3 Local Marketing Stats And What They Mean For Your Business

Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile? Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.  Location-based…

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Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind!

Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average…

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Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and…

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2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The…

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2018 Trends in Facebook Advertising That Will Help You Reach Prospects

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions…

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6 Reasons Why Every Small Business Should Consider Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small businesses could become table…

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5 Keys To Reputation Marketing Success

What is Reputation Marketing? Reputation marketing is a specialized version of brand marketing. Companies devote a great deal of time and resources to branding their business, with more attention devoted to digital branding than ever before. Reputation marketing refers to the real-time brand identity that businesses capture from online comments, reviews, complaints, and critiques that…

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7 Ways to Increase The Effectiveness of your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid…

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How To Protect Your Online Reputation

Your company’s reputation is its most valuable asset. If it’s tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in life, we stand or fall on the status of our reputation. Companies spend many years,…

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