You may have heard this before but: “Content is king.” And while other new marketing techniques may have grabbed your attention, content marketing remains a massive player when it comes to bringing in customers or clients and establishing credibility in your industry. Below, I’ll outline 6 reasons why content marketing should be included in your promotional strategy:

#1 Build Trust and Credibility

Content such as how-to blog articles, podcasts, case studies, or interviews allows you to show off your expertise in your niche and help your potential customers and clients at the same time. Content marketing will not only build your credibility as an expert, but it will also help you build trust with your audience which is essential for brand loyalty.

Compile a list of the problems or pain points that your target audience experiences and develop content that helps them find solutions. Its important not to use your content to just sell, sell, sell. The purpose of content marketing is to bring real value to your audience and establish your brand, which will then organically lead to sales.

#2 Build Brand Awareness

Do people know about your products or services? Do you have a reputation in your niche? If not, content marketing can help you change that. When people land on your website to get answers or find solutions, you increase brand awareness organically. Use your content to showcase your expertise, as we said above, and to increase traffic to your website. It’s a win-win.

#3 Get More Leads, Keep More Customers

It’s all about generating leads, right? And content marketing allows you to reach a pool of customers who might have otherwise not engaged with your brand. When you provide relevant, timely, and helpful content, you draw in new leads. Plain and simple.

Content also keeps customers coming back for more. People are more likely to return to a resource that has helped them in the past. Once they begin to depend on you to provide relevant content as an expert in your field, your customers will think of you when they have a need related to your niche.

#4 Rank Higher in Searches

Your content affords you the opportunity to weave in keywords that will help you rank higher in Google search. The more you post relevant content, the higher your authority, and that means more traffic to your website. We all know that no one (well, almost no one) ventures past the first page of search results, so the higher and longer you rank, the better!

Also, if you post quality content, other businesses will want to link to your website, which further expands your audience. Plus, these “backlinks” are great for your site’s SEO. Want to rank higher? Backlinks are a significant part of getting you there.

#5 Attract Your Target Customer

Yes, the purpose of content marketing is to attract leads, but you don’t want unqualified leads that will never result in a sale. Instead, you want to attract your target customer, your ideal buyer, so that you don’t waste time with the uninterested. So, how does content marketing bring in the ideal customer? Put simply, only those who are interested in your industry will search out your content. And only those who search out your content will click your CTAs and end up perusing your landing page and viewing your products or services. This means that quality leads will be considering purchasing from you.

#6 Get People Marketing FOR You

When your content is genuinely valuable, relevant, and solves a problem, you can expect people to want to share it so that others in their social circles derive benefit too. When that happens, there’s almost no limit to how many people can stumble upon your content in their feeds. Just make sure that, when you do create content, you do so with purpose. Remember, the content must help people in some way otherwise they will not be inclined to share it.

Time to Create More Content

There’s no time like the present to start creating and posting quality content as a part of your marketing strategy. Incorporate content marketing within your overall strategy, and prepare for those leads that come your way as a result!